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Vision Values Voice: Messaging for Lasting Change To be effective in moving hearts, minds, and policy over the long term, we need integrated values-based messaging and narrative strategies that mobilize our base and expand our constituencies. When our campaigns and other communications efforts begin to add up ...
Supercharge Your Campaign with Creative Actions Led by Janelle Treibitz, Creative Engagement Coordinator. Actions like rallies, call-in days, and petitions are familiar ways to build awareness of an issue or put pressure on a policymaker. But how do we design an action so that it can ...
Talking about Poverty and Economic Opportunity: Shifting the Narrative In this webinar on May 29, 2019, The Opportunity Agenda introduced new messaging recommendations to talk about poverty and economic opportunity in the United States today. Guest speakers included: Marisol Bello of Community Change; Bill Nichols from Spotlight on Poverty; ...
Power of POP: The Case of the Cultural Influencers On Monday, Feb. 4, 2019, The Opportunity Agenda held a discussion on findings from our latest research, "Power of POP: The Case of the Cultural Influencer." In recent years, the power of popular entertainment to inspire large audiences and shift ...
Five Lessons for Shifting the Narrative on Migrants & the Border Region In this webinar on Jan. 30, 2019, The Opportunity Agenda explored the potential for artists and advocates to shift the narrative on migrants and the border region, and look at new opportunities to persuade and inspire, even as fear-mongering and ...
Telling a Proactive Story Messaging on Economic Opportunity In Challenging Times Learn how to counter inaccurate information by telling a new story about the American economy that offers real-world solutions for families facing insecurity. Guest speaker Elaine Mejia of The Center on Budget and Policy Priorities will share how she helps ...
Californians on Criminal Justice: New Research and Findings On Sept. 12, we shared new public opinion research on criminal justice conducted in collaboration with the ACLU of California. This webinar reviews topline findings and insights from the research, which identified effective messages to bring unconvinced Californians into supporting ...
Disrupt The Disrupter: A Drop Everything Moment Alan Jenkins, president of The Opportunity Agenda, explains why this is the moment we need to take action by calling our senators to say "no" to Kavanaugh and any SCOTUS nomination by Trump.
Disrupt The Disrupter: How to Stop Kavanaugh and #SaveSCOTUS A visual explainer of our key strategies for disrupting the Kavanaugh nomination process and saving SCOTUS. For more info, visit: www.opportunityagenda.org/disrupt-scotus
Future Over Fear: Pop Culture Strategies at Your Fingertips On June 21, we explored the different ways that advocates, cultural strategists and influencers are using pop culture for social change.
This webinar dives into the world of pop culture strategies, spanning across Hollywood writers’ rooms, Harry Potter fandom, celebrity ...

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